Our newest e-PR client represents exactly why we created this program to begin with. To
help aspiring and incredibly talented designers who normally wouldn’t have
representation at this phase of their career catapult their brands with the right guidance and support behind them. This spotlight is super
exciting because the designer makes shiny pretty things!! Everyone loves a good bauble
and I’m talking jewelry and accessories people. Super on-trend, cool, bling
bling and sunnies. You can purchase the latter at PacSun but in the meantime,
let’s get into what makes the owner of Beauty by Colors so special… in her own
words!
My name is Cassie, DOB: September 22,
1992; I come from Phoenix Arizona. I am a college student going into my second
semester this year majoring in psychology. I've been beading for over years,
I design beaded sunglasses, earrings, necklaces, watches, and bracelets. The
very first time I decided to design sunglasses was back in December of 2011. I started
beading on the side of glasses by April. In May I received an exciting email
from PacSun asking me to design some sunglasses for their store!!! As soon as I
possibly could I ran out and bought sunglasses to design for them. The first
pair were the yellow Kirra RayBan inspired sunglasses.
The second pair were the "With Love From CA" shades
with the same style however in black.
From there I started making special orders for people all
over the country. PacSun presented my talents and art on their blogs and
websites, bringing my name to the forefront of people’s attention and for that I am
very grateful. I was the first to give PacSun over 5,000 likes on a picture and
the first to make it to the popular page thanks to those thumbs up. Our
relationship continues to grow; I’m in the middle of designing another
collection for their website coming soon which is so exciting.
When I bead I think of many different styles and
colors that inspire me; things I can’t find out there in today’s stores that I
want to wear. Beading is my passion. In August I designed some beaded hoop
earrings for Nelly Furtado. They were the perfect earrings for her new hit song
"Big Hoops (the bigger the better)". That was a huge career high for
me.
Now I am thankful and very blessed to say that I am working with The Smith
Group PR! I feel as if I've purchased my life with their wonderful e-PR kit:)
We are so pleased that you joined our e-PR team Cassie, you’re living your life to the fullest, we are just honored to be along for the ride!
With love,
